ICICI Direct review
ICICI Direct review: bank-linked trading across equities, derivatives and mutual funds, iVALUE and Prime plans, and how plan choice changes your cost.
ICICI Direct offers trading and investment services across equities, derivatives, mutual funds, IPOs and other products, with an integrated relationship to ICICI Bank. It offers different brokerage plans, including a trading-oriented iVALUE plan with flat per-order pricing for specified segments and Prime plans with different rates and benefits.
Review
The integrated bank-and-broker setup is the main attraction for customers who prefer to manage funds and investments within a connected ecosystem. ICICI Direct can also suit investors who value research and a broad service offering. The trade-off is that the pricing is less straightforward than a single flat-fee plan: compare the plan fee, brokerage, AMC, MTF interest and transaction costs using your expected trading pattern.
Best suited to
Existing ICICI Bank customers and investors looking for an integrated service model.
At a glance
| NSE active clients, Sep 2026 | 21,60,619 |
|---|---|
| General fit | Customers who value an integrated bank-and-investment setup |
| Main consideration | Pricing depends heavily on the selected plan |
See how it compares with the other platforms in the full stock broker comparison.